I always wondered when I was younger why there where so many diet books based on counting your kilojoules intake. I always thought 'Why count the kilojuiles of your food? If your that worried, why not eat a salad?'
As I have gotten older , though my own Behavioural Learning Theory,i hve learnt that it's not that simple to stay healthy as you get older.
Today, however, while at McAfee i found myself doing that exact thing; counting kilojoules. Usally I am not a coffee drinker but today I foound myself at mcaffee, in the line for coffee.
I noticed that all of the coffees now come with their killojuile listing. I had never noticed this before and I belive that it effected my purchasing decision.
Usally I would purchase a full cream capacunio but with the listings, i noticed this had a higher kilojuile intake. I belive that this information effected my buyer behaviour. My Self image is that i am a fairly health concious individual and with this new information on the product, I wanted to purchase a product that went with my Self Image.
The coffee I ened up buying was more expensive but I found I was willing to pay more in oreder to matian my self image. With this purchase I belive that the information provided allowed me to make amore informed purchasing decsion.
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