'Just Blue in'

Blue V is the latest edition to the V energy drink  family. Other competing energy drinks, such as Mother have had variates of their original flavour including blue.

I found however that mothers lack of marketing for alternatives ultimately drew me to blue V, even though blue had little marketing as well.  I believe my pre disposition to V made me favour it over it's competitors.

When it comes to blue V, I have fallen into the  laggards of the adopter category. This was not from lack of interest on my part or from being unfamiliar with the product.

In fact, I would go so far as to I love energy drinks and that V is my No.1 Choice. The problem for me was that I had a lot of trouble finding a blue V. I had to activity tried to seek one out in super markets such as Colse and Woolworths but to no avail.

I eventually found one in my local 7/11. This was not to surprising, as advertising for the new product had been minimal and I only found out about it though word of mouth, meaning until then I had zero Awareness of the product. Having tried the product I have it tates simalar to tradtional V, mixed with Pssionfuirt softdrink. it's ok at best, I won't be steping over my own mother to get some, that's for sure.

My desire to try blue V came from my previous experiencing with V. My brand attitude was postive with V as I have had nothing but good experiences with the brand and it's products, to me V had strong Brand Equity. The blue V is also a very conspicuous product, as the blue can is very visually appealing, making it very eye catching.