Smart Phone

Today I purchased a new smart phone, An Apple iphone 4S, It is my first time purchasing such a product. I did a large amount of research into the available products, price and available features of all available phones.

This is an example of myself demonstrating the Cognitive Model of Decision Making, as it was an expensive investment and I wanted to be informed before making a purchase.

The alternatives to the Apple iphone where the Google powered Android smart phones. The android phones are delivered by a variety of different brands including LG, Sony and Samsung.

From my research, the market leader for android was Samsung. This helped to narrow down my decision making process as I wanted the highest quality product.

On top of my own research, I had  a strong Brand Awarenesses of the iphone, as many people have them. the Affect referral played a part in my choice as well, as many of my friends have recommended the product to me.

Price played a strong role in my decision making but I was willing to pay more if the product was of a higher quality. In the end I perceived the iphone to be superior and purchased it over the Samsung range of phones.

Having spent some time with the iphone product, I do not regret my decision as it dose everything I want and fulfils  both my needs and wants in relation to the particular product. I feel that the purchase of the product was effected by Apples strong market presence and the high praise it received from my peers. These were the two key external forces that clomped me to seek out the product and make the purchase commitment.