Wednesday, 21 March 2012

Student Flights

Today I purchased Air Plane Tickets. This is definitely not a everyday purchase for me and I was well outside my comfort zone during the purchase.

The Cognitive Dissonance theory was relevant here, as I did experience some level of discomfort  with the purchase, as I was conflicted If I could afford the flights and maintain my current lifestyle.

The plane tickets where purchased for a holiday my partner and I are planning for December. the holiday is to Malaysia and Thailand.

We purchased our tickets though a Travel agent called Student Flights. We did visited both Harvey World Travel and Flight centre before settling on Student Flights,using  Elimination-by-aspects rule we compared all of the companies and what they had to offer. Eliminating one by one, the deciding factor for the purchase was price driven, as the other alternatives could not match what was offered at Student Flights.

Student Flights also helped to settle my discomfort, as the price allowed me to have both the trip and maintain my current lifestyle. On top of price, we wanted the freedom of choice in our holiday and were not interested in pre-packed deals, student flights was flexible and meet our needs.

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