Coffee, kilojoules & Calories

I always wondered when I was younger why there where so many diet books based on counting your kilojoules intake. I always thought 'Why count the kilojuiles of your food? If your that worried, why not eat a salad?'

As I have gotten older , though my own Behavioural Learning Theory,i hve learnt that it's not that simple to stay healthy as you get older.

Today, however, while at McAfee i found myself doing that exact thing; counting kilojoules. Usally I am not a coffee drinker but today I foound myself at mcaffee, in the line for coffee.

 I noticed that all of the coffees now come with their killojuile listing. I had never noticed this before and I belive that it effected my purchasing decision.

Usally I would purchase a full cream capacunio but with the listings, i noticed this had a higher kilojuile intake. I belive that this information effected my buyer behaviour. My Self image is that i am a fairly health concious individual and with this new information on the product, I wanted to purchase a product that went with my Self Image.

The coffee I ened up buying was more expensive but I found I was willing to pay more in oreder to matian my self image. With this purchase I belive that  the information provided allowed me to make amore informed purchasing decsion.

Mass Effect 3: Massive Purchase

Today I purchased the Collectors Edition of Mass Effect 3 for $129.00 on Xbox 360. My Awareness for ME3 came from the huge multimedia marketing campaign that inculed advertising on multiple platforms, including Social Media (Facebook), Television advertising and Advertorial Advertisements (Zoo, Mens Health). These advertisements were complemted by heavy media coverage on gaming websites such as IGN and Destuctiod.com.

To say that the advertising campaign got my attention would be an understatement, as the constant  reinforcement of the the product was what eventually won my interest As the advertismnts were not always the same thing, I found I did not get bored or annoyed at them though Over Exposure.

 The advertisments where  in direct, such as atrailer before my selected video, to discrete, such a a banner in a JB HI FI. The use of a variety of advertismenst allowed ME3 to stay on my radar, without creating advertising wearout and causing me to resent the product all together.

Although the advertising was sucsussful in making me Aware and Interested in the product, they were not the driving force that led me to purchase the game. Having taken an intrest in the product I had done some research and found that the game was very story driven and that to recive the full benifit of ME3 I would need to have played Mass Effect  and Mass Effect 2.

Wanting to get the most out of my potential purchase, I picked up both ME and ME2 at a price of $40.00 for both. These two previous titles would serve as my Evaluation and Trial for my potential purchase of Mass Effect 3. So, as you are already aware, the trial of these two games lead to my eventual adoption of ME3.

The first two games were amazing and cemented my decision to purchase ME3. What has been demonstrated here is that a successfully advertisement campaign cannot only sell it's core product but it's complimentary products as well. this helped to establish Affect Refferal and Speed up my Adoption process of the product.

'Just Blue in'

Blue V is the latest edition to the V energy drink  family. Other competing energy drinks, such as Mother have had variates of their original flavour including blue.

I found however that mothers lack of marketing for alternatives ultimately drew me to blue V, even though blue had little marketing as well.  I believe my pre disposition to V made me favour it over it's competitors.

When it comes to blue V, I have fallen into the  laggards of the adopter category. This was not from lack of interest on my part or from being unfamiliar with the product.

In fact, I would go so far as to I love energy drinks and that V is my No.1 Choice. The problem for me was that I had a lot of trouble finding a blue V. I had to activity tried to seek one out in super markets such as Colse and Woolworths but to no avail.

I eventually found one in my local 7/11. This was not to surprising, as advertising for the new product had been minimal and I only found out about it though word of mouth, meaning until then I had zero Awareness of the product. Having tried the product I have it tates simalar to tradtional V, mixed with Pssionfuirt softdrink. it's ok at best, I won't be steping over my own mother to get some, that's for sure.

My desire to try blue V came from my previous experiencing with V. My brand attitude was postive with V as I have had nothing but good experiences with the brand and it's products, to me V had strong Brand Equity. The blue V is also a very conspicuous product, as the blue can is very visually appealing, making it very eye catching.

Student Flights

Today I purchased Air Plane Tickets. This is definitely not a everyday purchase for me and I was well outside my comfort zone during the purchase.

The Cognitive Dissonance theory was relevant here, as I did experience some level of discomfort  with the purchase, as I was conflicted If I could afford the flights and maintain my current lifestyle.

The plane tickets where purchased for a holiday my partner and I are planning for December. the holiday is to Malaysia and Thailand.

We purchased our tickets though a Travel agent called Student Flights. We did visited both Harvey World Travel and Flight centre before settling on Student Flights,using  Elimination-by-aspects rule we compared all of the companies and what they had to offer. Eliminating one by one, the deciding factor for the purchase was price driven, as the other alternatives could not match what was offered at Student Flights.

Student Flights also helped to settle my discomfort, as the price allowed me to have both the trip and maintain my current lifestyle. On top of price, we wanted the freedom of choice in our holiday and were not interested in pre-packed deals, student flights was flexible and meet our needs.

Smart Phone

Today I purchased a new smart phone, An Apple iphone 4S, It is my first time purchasing such a product. I did a large amount of research into the available products, price and available features of all available phones.

This is an example of myself demonstrating the Cognitive Model of Decision Making, as it was an expensive investment and I wanted to be informed before making a purchase.

The alternatives to the Apple iphone where the Google powered Android smart phones. The android phones are delivered by a variety of different brands including LG, Sony and Samsung.

From my research, the market leader for android was Samsung. This helped to narrow down my decision making process as I wanted the highest quality product.

On top of my own research, I had  a strong Brand Awarenesses of the iphone, as many people have them. the Affect referral played a part in my choice as well, as many of my friends have recommended the product to me.

Price played a strong role in my decision making but I was willing to pay more if the product was of a higher quality. In the end I perceived the iphone to be superior and purchased it over the Samsung range of phones.

Having spent some time with the iphone product, I do not regret my decision as it dose everything I want and fulfils  both my needs and wants in relation to the particular product. I feel that the purchase of the product was effected by Apples strong market presence and the high praise it received from my peers. These were the two key external forces that clomped me to seek out the product and make the purchase commitment.